New Introductions First introduced in April at the High Point Market, the Westervelt area rug collection was created to meet a specific price category and look which had been missing from the Hellenic Rug Imports, Inc assortment. The success of the Essential Nature Collection by Phillip Jaeger inspired Hellenic to recreate similar designs in the Marseilles collection color palette. These first 10 designs are all original Jaeger designs which will be available in July. These area rugs are machine made of 100% fine soft denier heat-set polypropylene; 1,000,000 points with viscose (artificial silk) high lights, and an 11mm pile height. Target retail $299.00 for nominal 6x9.
Goels Naturals A new introduction during the April 2005 High Point Market, Goels Naturals is a collection of 18 different designs in a plush 3 count wool yarn. This area rug collection meets the need for a fresh new, clean color look for todays neutral colors in medium price level upholstery. The designs are mostly contemporary with several transitional in a high-low pile in the new yarn count. Target retail is $399.00 for a 6x9.
Isphahan Collection: This all new traditional pattern collection will debut during the Atlanta show. By customer request, Hellenic Rug Imports, Inc. has developed a high end and dense viscose collection. Hellenic's design team created a unique color palette that guarantees success with higher end Ghom, Isphahan, Tabriz, and Nain Persian designs. These area rugs are one million points with a 10mm pile height. Target price is $299 for 5x8.
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The two floral collections were first introduced in Aprils High Point Market 2005. The Spring Floral is currently 7 area rugs made of 100% pure new wool and is hand tufted in a very dense 160 line construction. They are a group of bold and sharp colored large Floral designs. Each large floral design is sculptured to give a 3 dimensional rich clean look. This is a higher end rug and the focus retailer is a high end furniture store or area rug retailer. Target retail is $799 for 6x9. Floral Collection meets a lower price requirement and resembles the Spring Floral. Made of 100% pure new wool in an 80 line hand tufted construction. There are ten designs in fashion forward color ways. These area rugs were developed to meet a retail price point for the mid price furniture and rug stores. Target retail is $399 for 6x9.
Wool Shag New introduction during April 2005, Wool Shag is a collection of 5 different designs in a plush, uniform 1 inch pile height in 100% new wool. Boxes, borders, and swirls are the basis for the 5 designs in natural and fashion colors. What makes this area rug unique is the consistency of the length of the pile and that the rug is easily vacuumed as opposed too many of our other shag rugs. Target retail is $399 for 6x9.
Silk Wool Shag New introduction during April 2005, Silk Wool Shag is a collection of 5 different colors in a plush uniformed 1 inch pile height in 100% new wool highlighted with strands of artificial silk. White, red, purple, black and grey are the fashion colors. New colors will be added for January 2006. These area rugs are unique due to the high lighting of the solid color wool shag rug with similar tones in the artificial silk. Target retail is $399 for 6x9.
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Cristina Ferera Rugs and Home Products: Expanding the licensed Cristina Ferrera line, Hellenic will show an additional nine rugs designed by Cristina. These area rugs are considered neo transitional and are made with different, non-wool fibers. These designs coordinate with fabrics she is using in her upholstery. Target retail is $399 for 6x9. Hellenic will also introduce throws and pillows that coordinate with the new area rugs. The throws and decorative pillows will carry the Cristina Ferrare brand.
Program and one of a kind Hand knotted Rugs. Hellenic will be introducing for the first time very high end, programmed hand knotted rugs. Hellenic has developed and sourced 60 rugs that will be showing in July. These rugs will be available from 6x9 through 12x18. Hellenic will be showing over 400 new hand knotted, one of a kind rugs offered at tremendous discounts for our customers. The range of one of kind rugs will include 100% pure natural Silk rugs in sizes from 18x18 to 40x40. These rugs will be offered from 3x5 to 9x12 also. Unique designs and colors best describe these high end area rugs; a complete assortment of goods that meet the highest expectations.
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